This programme leads the development of the organisation’s advocacy strategy and guide its implementation in addition to leading the development and implementation of the organisation’s external and internal communications strategies. It also works closely with that of Policy and Research to develop policy positions and implement advocacy initiatives to protect and promote the rights of women and girls.

By developing advocacy strategies in tune with the needs of the women served, this area of the programmes team represents the organisation’s position to stakeholders including decision-makers, policy-makers, the media and in other fora as required and is responsible for coordinating and leading where necessary, activities that raise the awareness around issues, laws, and policies that affect women and girls.